Nerdy gamer beer can illustrations: a creative’s dream come true! Role: Graphic designer, illustrator One of the coolest jobs I’ve had to date as a freelancer, I was commissioned by a brewery to design the branding and visuals for their line of nostalgic gamer-themed beers, 1Up. Each beer has a distinct flavour profile that ties Read more…
A wonderful initiative with a beautiful brand – and now, a website to match. Role: Web Designer The Routeburn Dart Wildlife Trust website is designed to have as much punch as it does empathy. Here the brief was to put the birds and the work of the Trust front and centre – pretty easy to Read more…
A complete identity suite from start to finish, this project is a little different. This is a side hustle turned main hustle where I was able to conceptualise both the product itself and every facet of its design following. Role: EVERYTHING Treebrush Apothecary started off life as a curiousity back in 2019. My father has Read more…
Turn a beautiful glossy prospectus into a living, breathing web version? No problem! Role: Web Designer The International portal for Wakatipu High School is an engaging, easy to navigate, attractive resource that reflects its printed counterpart in an immediately recognisable way. As much as the splash image at the top of each page is the Read more…
A complete redesign of an existing asset, and a heavy sprucing up of the brand along the way. This project was a freelance collaboration. Role: Web Designer, Graphic Designer EA Ski & Snowboard was my favourite kind of project – first, an improvement of a dry, stiff brand suite that didn’t best target its young, Read more…
A thorough reskin of an existing online shop to better match the epic personality of its owner! This project was a fantastic opportunity to flex creative muscle within the confines of a complete but dated resource. Role: Web Designer Stu’s Fly Fishing School & Superior Flies had just undergone a complete rebrand with Fluid in Read more…
The boldest, most beautiful (and over-the-top) brochure for a walking tours company. Probably. Role: Graphic Designer Having joined New Zealand Trails as a freelance web designer at the 11th hour and gotten a huge project across the line, I was asked if I knew any graphic designers looking for work. Funnily enough, I did! The Read more…
“Join this Chariot”: an educational resource for Christian schools Role: Graphic designer Published by InsideOUT Kōaro, “Join this Chariot” is a 72 page resource packed with a plethora of well-referenced information. Part of the brief for this project included only loosely using the branding guidelines, allowing the resource to stand on its own. This helped Read more…
Huge total redesign, tight timeframe? No problem! This is the evolution of a finely-honed sales machine. Role: Web Designer The New Zealand Trails website redesign is where I truly found my feet as a “creative mercenary” – that is, a freelancer brought in half way through a project where creative firepower and good ol’ speed Read more…
A collaborative effort, this website is all about an implementation that adapts to any and all devices. Role: Front End Developer The Jewish Lives website is a Squarespace site built from the ground-up, working alongside Prompt. The design was supplied to us by the client, and we made the magic happen. My role here was Read more…